BRANDING, PACKAGING & WEB DESIGN
Blanco y Negro Sostenible
Blanco y Negro is a sustainable farm located in Santa Cruz de Turrialba, Costa Rica, in the community of "Blanco y Negro." On their farm, they cultivate products without agrochemicals, such as lettuce, mushrooms, and other baked goods like sourdough bread. They also welcome foreigners who wish to experience life on an organic farm.
Blanco y Negro also established a convenience store in downtown Turrialba, where they sell their products and those of other local producers. Our objective was to create the graphic identity for both the farm and their store: "Comunidad Blanco y Negro."
We created their complete Brand Manual, logo variations, icons, illustrations, packaging, and website.
The main logo icon represents the Blanco y negro house, with its characteristic triangular shape, contained within the silhouette of a shovel, which represents life in the countryside.