BRANDING

DAYE

Daye is a clothing brand made with fabric composed of recycled materials obtained from waste in the sea. The word Daye means "sea" or "river" in the Costa Rican dialect, Cabécar. Theseelementsinspired the 4 icons of thelogo:

- Earth: Symbolizes the environment
- Indigenous Pottery: Symbolizes the Cabécar art and culture.
- Volcano/Mountain: Symbolizes the natural richness of Costa Rica and the importance of caring for our environment.
- Leaf: Symbolizes transition and change. It communicates the transformation that a waste has that can be recycled and reused.